House of U.S. Spirits Trade Events: 2nd September, London. 4th September, Manchester
The House of U.S. Spirits hosted their first UK trade event last year at TT, and at the time we described it as “the largest and most diverse collection of American spirits BarLifeUK has ever seen under one roof in the UK”.
The success of that event and enthusiasm of bartenders for American distilling has prompted the House of U.S. Spirits to return to our shores with an expanded programme this year, as Manchester joins London in hosting a flagship trade session.
Taking place over two weeks, between 24th August – 7th September, ‘Cheers! Spirits From The USA’ will provide a deep and immersive insight into American distilling and spirits by way of tasting sessions and cocktail masterclasses, all of which will include opportunities to sample and learn about craft liquids that bartenders may not have had a chance to taste until now.
The two flagship events will be of particular interest to BarLifeUK readers. Taking place in London (TT, September 2nd) and Manchester (The Whiskey Jar, September 4th), these trade-only sessions will both feature an ‘American Whiskey 101’ masterclass, with London also hosting a panel discussion designed to help amplify the voices of women in the US and UK whiskey industries, moderated by The Spirits Business Editor, Melita Kiely. Both London and Manchester events will also give bartenders the opportunity to taste a host of craft Bourbon, Tennessee Whiskey, American Rye Whiskey, and American Single Malt spirits.
Joel Matticks, spokesperson for House of U.S. Spirits, said of the two-week festival: “The aim of the game is showcasing and educating on American spirits. We are excited to showcase an array of products from small, medium, and large American distillers. With some of the most iconic spirits in the world, as well as a range of innovative new brands that are not yet available in the UK.”
Both trade sessions are free to attend, you just need to register in advance, using the links below:
- London House of U.S. Spirits – 2nd September, 4.00 – 9.00pm. TT, 17B Kingsland Rd, London E2 8AA
- Manchester House of U.S. Spirits – 4th September, 2.00 – 6.00pm. The Whiskey Jar, 14 Tariff St, Manchester M1 2FF
Anyone with an interest in American Whiskey, and distilling in the U.S. in general, will find these trade sessions rewarding. The roster of liquids from craft distillers on hand for tasting is still growing, but you can find a list of those confirmed below. Read the list, come to the conclusion that our American cousins are much better at coming up with cool distillery names than us, then register for your closest trade session.
House Of US Spirits – Trade Session Confirmed Brands.
Kentucky Owl
Bayou Rum
The Wiseman
Wild Turkey
Westland
Angel’s Envy
Maker’s Mark
Jack Daniel’s
Woodford
Uncle Nearest
New York Distilling Company
Yellowstone
Ezra 99
Remus Bourbon
Rebel
Leiper’s Fork
Good Trouble Spirits
Arizona Distilling Company
Stone Ledge Spirits Company
Shankar Distillers
Virginia Distillery Company
Reservoir Distilling
The Distilled Spirits Council of the United States (DISCUS) is the leading voice and advocate for distilled spirits in the United States. Representing the leading producers and marketers of distilled spirits, DISCUS: advocates on legislative, regulatory and public affairs issues impacting the distilled spirits sector at the local, state, federal and international levels; promotes the distilled spirits sector, raising awareness and opening markets in the United States and around the globe; and encourages responsible and moderate consumption of distilled spirits as part of a healthy adult lifestyle based on evidence-based research and policy. This reception is supported by the U.S. Department of Agriculture’s Market Access Program (MAP), which aims to educate the hospitality industry, adult consumers, and media in key spirits export markets on the taste, heritage, and style of American distilled spirits.
The U.S. distilled spirits industry is committed to social responsibility. For those adults who choose to drink, they should do always so in moderation and responsibly.
For more information: www.drinkinmoderation.org. The Distilled Spirits Council of the United States, Inc., prohibits discrimination in its programs on the basis of race, religion, national origin, age, gender, disability, or other protected status.
For more information, please visit: www.distilledspirits.org.