God bless Southern Comfort for finally giving me the opportunity to use Kinks lyrics in an article. I salute you. Bold Black Cherry is the latest addition to the SoCo stable of flavours, joining original and lime.
The product is aimed squarely at customers between legal drinking age and 24, and is being supported by ‘here’s to the unexpected’ TV ads that will be airing in the UK shortly.
Branded POS and LED-illuminated bottles to support the launch are also available. One of the Southern Comfort Bold Black Cherry signature serves is called Black Cherry Jam, and can be made thusly:
Black Cherry Jam
- 35ml Southern Comfort Bold Black Cherry
- 2 barspoons of Morello cherry jam or cherry puree
- 40ml Apple juice
- Cherry
- Lemon wedge
Method
- Fill glass with crushed ice
- Add Southern Comfort Bold Black Cherry, Morillo jam and apple juice
- Place lid on jam jar and shake vigourously
- Garnish with cherry and lemon wedge
For more information, contact your Bacardi Brown Forman Brands rep.